A few months ago, late last year, OnePlus co-founder was Carl Pei left the company to start his own business. Today Carl announced Nothing. Well, he’s announced something, it’s just that the name of his new company is “nothing”. That announcement comes shortly after a $ 7 million round of seed funding in December 2020 included well-known technology leaders and investors such as Tony Fadell, Casey Neistat, Kevin Lin, Steve Huffman and Josh Buckley.
“It’s been a while since something interesting happened in technology. It’s time for a new breeze of change, “said Carl Pei, CEO and founder of Nothing, in a press release. “Nothing is the mission to remove barriers between people and technology to create a seamless digital future. We believe that the best technology is beautiful, but natural and intuitive to use. When it’s advanced enough, it should fade into the background and feel like nothing. ”
Nothing will release its first smart devices in the first half of this year. What exactly the products will be and which products Nothing will not publish is still unclear. There is no information on what the first “smart devices” from Nothing will look like. There is also no information on which companies Nothing wants to compete with. The only thing we know for sure right now is that Nothing wants to release products in multiple categories. The aim is to build an ecosystem of devices.
“Consumer Tech is a tidal wave with limitless potential. Nothing will be the brand at the forefront and I can’t wait for the world to experience their products, ”said Casey Neistat, YouTuber and Investor in Nothing.
“I’m excited to see what Carl and the team at Nothing will build based on their passion and experience in space.” Kevin Lin, co-founder of Twitch