Canberra businesses are losing customers to AI search. Here’s what you can do about it.

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Google has changed the rules again. If you run a business in Canberra and your website traffic has quietly declined over the last 12 months, AI search is probably part of the story.

AI Summaries are Google’s AI-generated answer blocks that now rank above every other result on the page and appear in more than half of all searches in Australia. When someone types in “best accountant in Canberra” or “how do I fix my hot water system,” they will often receive an AI-written response before they see a single website link. Many users read this answer and stop. They never scroll down.

For companies that have built their digital presence to rank on page one, this is a real problem. The traffic that used to come from these top positions is now absorbed by the AI ​​block above.

Before you write off search engine marketing, here’s what the data actually shows. Companies that appear In AI overviews are…