By Zacks Equity Research
Publication Date: 2026-08-24 15:14:00
International Business Machines Corporation IBM is introducing a new set of artificial intelligence (AI)-powered experiences for the 2026 US Open. The innovations developed in association with the United States Tennis Association (“USTA”) are designed to make live tennis more personalized, informative and interactive for millions of fans worldwide.
IBM’s latest Live Updates homepage will allow fans to prioritize their favorite players and quickly access relevant matches, stories and analysis. It introduces Serve Quality, an AI-powered metric that analyzes serving mechanics across all 254 singles matches. Using IBM Bob’s limb-tracking technology, the system tracks 21 data points across a player’s body and racquet at 50 times per second, capturing factors such as wrist movement, accuracy, consistency and energy transfer.
The company is also enhancing its Likelihood to Win feature with Key Moments, which explains the turning points and momentum shifts that influence a match. In…