Apple’s alleged decision to reuse the A15 Bionic chipset could backfire and might not go down well with consumers
One of the most controversial topics surrounding the iPhone 14 series has to do with the chipsets that Apple is said to be planning to use on the new phones. While the Pro variants are expected to be powered by the new 4nm A16 Bionic, the iPhone 14 and iPhone 14 Max are expected to feature the return of last year’s 5nm A15 Bionic. This would be the first time Apple has reused last year’s chipset for a new iPhone model.
Concept of the iPhone 14 Pro Max with a rumored starting price of $1,199. Credit @Shaileshhari03
And if you think Apple will lower the prices of the iPhone 14 and iPhone 14 Max because they’re powered by last year’s chipset, guess again. Still, Bloomberg’s Mark Gurman notes that the new lineup means non-Pro buyers can now buy the iPhone with the largest screen, and expects this year’s 6.7-inch iPhone 14 Max to be around $200 cheaper will be than the iPhone 14 Pro Max with the same sized display.
Apple is trying to widen the gap between the Pro and non-Pro models of the iPhone
Here is the bottom line. If Apple is pricing the 6.7-inch iPhone 14 Max at $999, you might only be able to get $100 for the 6.1-inch iPhone 14 Pro with the new “i-shaped” cutout, a 48 megapixel camera, a bigger battery, a more powerful and energy-saving chipset, and the ProMotion screen with a 120Hz refresh rate. For just $200 more, you could get the 6.7-inch iPhone 14 Pro Max with everything on Buy the iPhone 14 Pro, but with an even bigger battery and screen.
And considering you can fund your purchase for 36 months with no interest from major carriers, we’re talking about adding $2.77 to $5.54 a month to go from an iPhone 14 Max to an iPhone 14 Pro or Switching to an iPhone 14 Pro Max is the most difficult purchase decision when it comes to choosing the iPhone 14 model that suits their needs, desires and budget.