In 1990, Michael Hammer, a former professor of computer science at the Massachusetts Institute of Technology (MIT), published a game-changing article “Reengineering Work: Don’t Automate, Obliterate” in the Harvard Business Review. His thesis was both radical and prescient: companies should eliminate work and processes that do not create value, rather than simply automating inefficiencies with technology.
Said differently, Hammer wanted leaders to stop focusing on doing the wrong thing…
Article Source
https://www.forbes.com/sites/libertbarry/2025/01/23/business-process-reinvention-through-ai-building-on-a-30-year-legacy/
