In this first post in a two-part series, we examine how retailers can implement a virtual try-on to improve customer experience. In part 2, we will further explore real-world applications and benefits of this innovative technology.
Every fourth piece of clothing bought online is returned to the retailer, feeding into America’s $890 billion returns problem in 2024. Behind these numbers lies a simple truth: shoppers can’t judge fit and style through their screens. Among the top reasons for returned fashion items are poor fit, wrong size, or style mismatch.
Retailers face a critical challenge in that their most valuable customers often return the most items, forcing them to maintain generous return policies despite steep processing costs and environmental impact. Each return produces 30% more carbon emissions than the initial delivery and represents a missed sales opportunity until items are processed back into inventory. As digital shopping accelerates,…