From new deal registration and incumbency protection to how partner levels will be tiered, here are five big things about the revamped Broadcom Advantage Partner Program that every VMware partner needs to know.
Broadcom by VMware has revamped its flagship Broadcom Advantage Partner Program with VMware partners finding out this month their official partner tier inside the program through which all VMware channel business takes place.
“We’re now moving into a time where we want to start the releveling, demotion and promotion against the new requirements that start in November,” said Laura Falko, who leads partner programs at Broadcom, in an interview this year with CRN.
Broadcom had previously frozen VMware partners in their tiers in 2025 as the company crafted its revamped Broadcom Advantage Partner Program that financially…
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https://www.crn.com/news/cloud/2025/broadcom-s-vmware-partner-program-revamp-5-huge-things-to-know