Broadcom Cuts VMware Partner Ranks — Analysts Call It Ruthless but Strategic

After Broadcom acquired VMware in November of 2023 for $61 billion, the global semiconductor and infrastructure software giant began zigging and zagging on how it would handle VMware’s established, then-28,000-strong channel partners and partner program.At first, in mid-December 2023, thousands of VMware resellers, distributors, and service providers were told that the established VMware partner program, along with its incentives and their status within it, was being terminated and that it…