Arrow Electronics has secured a new distribution agreement with Broadcom for VMware solutions across 20 European countries. These countries include those where Arrow was already a VMware distributor, as well as the Czech Republic, Iceland, Ireland, Italy, the Netherlands, Slovakia, and Switzerland. The agreement aims to help Broadcom boost the uptake of VMware private cloud infrastructure and facilitate the transition of existing VMware customers to a new subscription licensing model.
Arrow, along with its channel partners, will be responsible for delivering the full VMware portfolio of private cloud infrastructure, which includes VMware Cloud Foundation (VCF), VMware vSphere Foundation (VVF), VMware vSphere Standard, VMware vSphere Essentials Plus Kit, and add-ons like VMware vSAN and VMware Live Recovery. Moreover, Arrow will now extend its support services to include technical assistance for select VMware solutions in the customer’s chosen language, as an extension of Broadcom support.
Nick Bannister, President of Arrow’s Enterprise Computing Solutions Business in EMEA, expressed enthusiasm about the continuing partnership with VMware and Broadcom. With two decades of experience as a VMware distributor and as the exclusive Symantec cybersecurity aggregator for Broadcom in Europe, Arrow is committed to assisting channel partners in navigating the evolving VMware landscape. Bannister highlighted Arrow’s focus on empowering partners and ensuring their success in light of VMware‘s new go-to-market strategy. The local teams at Arrow, equipped with substantial experience, are prepared to guide partners through the transition process.
In summary, Arrow Electronics has solidified its collaboration with Broadcom for VMware solutions distribution across various European countries. The partnership aims to drive the adoption of VMware private cloud infrastructure and streamline the transition to a new subscription licensing model for existing customers. With an extensive portfolio of VMware products and enhanced technical support services, Arrow is dedicated to empowering channel partners and facilitating their success in the changing VMware ecosystem.
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