By @jolawsontancred
Publication Date: 2026-02-02 19:46:00
Several archaeologists have taken to social media to point this out British Museum for posting pictures with AI generated content on Instagram and Facebook. After receiving severe backlash, the museum removed the posts.
The images, released on January 27, show a young woman in profile as she looks at various museum exhibitions. The caption read: “It’s always worth taking the time to take a closer look,” with the hashtag #YourMuseum. Two accounts were tagged, one belonged to the AI model and the other belonged to the AI marketing agency V8 Global. Her appearance on the British Museum’s social media has raised questions about the ethics of museums or heritage sites using AI
The British Museum’s actions “set a precedent for the rest of the industry,” he said Steph Blackan archaeologist and PhD student at Durham University who was one of the most vocal critics of the British Museum’s contribution.
“I…
