In its latest BMW Certified Sales Event campaign, BMW is tackling AI with a rallying cry for authenticity.
Celebrities awkwardly eating spaghetti. Famous politicians giving a speech – as a baby. Strange ‘animals’ you’ve never seen before.
In 2025, our content feeds have become an AI-generated, algorithm-fuelled hall of mirrors. Consumers are left squinting for something they can confidently know is real. Authenticity is rare – much like the wild west of searching for a pre-owned luxury…
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