Bluesky uses AI with Attie, an app for creating custom feeds | TechCrunch

Bluesky uses AI with Attie, an app for creating custom feeds | TechCrunch

By Sarah Perez
Publication Date: 2026-03-28 23:00:00

The Bluesky team has developed another app – and this time it’s not a social network, but an AI assistant that lets you design your own algorithm, create custom feeds, and one day add Vibe code to your own app.

At the Atmosphere conference over the weekend, Jay Graber, former CEO of Bluesky and now Chief Innovation Officer, and Paul Frazee, CTO of Bluesky, debuted the AI ​​app called Attie. Conference attendees will be the first beta testers for the new experience that Anthropic’s Claude is using under the hood to create an agentic social app based on Bluesky’s underlying protocol, the AT Protocol (or atproto for short).

“It’s a new product – it’s not part of the Bluesky app,” explains interim CEO Toni Schneider in an interview. (In addition to his CEO role, Schneider is a partner at Bluesky backer True Ventures.) “We’ve introduced a lot of things at Bluesky – starter packs and custom feeds and all these types of…”