Meta, Twitter, Google, Microsoft and other tech companies and publishers have agreed to fight disinformation online, according to the European Commission’s latest code of practice, published on Thursday.
The code [PDF] lists a wide range of commitments that signatories can meet in the fight against digital counterfeiting. Options include steps to demonstrate disinformation; Businesses should avoid placing ads alongside fake news or profiting from the spread of false information on the internet; and clear identification of political advertising.
Other concerns include making data from social media platforms more transparent and available to researchers and supporting the work of fact-checkers. The EU has updated these guidelines to also counter the rise of fake bot accounts and AI-generated deepfakes. The signatories promise to set out their internal policies for handling manipulated content and will have to verify their algorithms for detecting and moderating…
