Beyond Search: Why Google, OpenAI, Perplexity and other tech giants are fighting for control of future – The Times of India

Beyond Search: Why Google, OpenAI, Perplexity and other tech giants are fighting for control of future – The Times of India

By TOI Tech Desk
Publication Date: 2025-12-19 04:54:00

For nearly two decades, the browser market appeared settled. Google Chrome has become the dominant gateway to the internet, holding more than 60% global market share, leaving rivals such as Microsoft’s Edge, Firefox, Safari, and Opera fighting for relevance. But with the rise of generative and agentic artificial intelligence (AI), the basic idea of what a browser is—and what it should do—is being redefined. A wave of AI-first browsers and assistants is now challenging the long-standing architecture of the web, pushing tech giants into a new strategic conflict — the battle to control the interface through which people access information, complete tasks, and interact with AI.This competition intensified sharply this year. OpenAI launched ChatGPT Atlas, its dedicated AI browser. Perplexity rolled out Comet, a browser that embeds an intelligent agent capable of reading, summarizing, and acting across webpages. Opera revitalized its strategy with Neon, introducing built-in AI workflows and action tools. Then, in a major shift, Google recently launched Disco, an experimental browser built around generative AI—and, unlike the competition, it attempts to rethink browsing from first principles rather than layering AI onto existing structures.As Fortune reported, “AI is shaking up the browser market,” turning a previously stagnant category into a new frontier for competition. Meanwhile, Forbes argued that Google has advantages the public often overlooks, noting that…