Last year, when the pandemic forced business closings and social distancing, consumers turned to digital channels for shopping and entertainment. While this hurt many traditional retailers and media companies, it has been a strong tailwind for Amazon (NASDAQ: AMZN) and Roku (NASDAQ: ROKU).
Over the past three years, both technology stocks have outperformed the broader market, with Amazon stocks up 120% and Roku up 1,000%. But which is the better buy today?
Amazon was a pioneer in the e-commerce industry, and that advantage has led the company to incredible success. Today Amazon is the largest online marketplace in the USA and is supported by a comprehensive fulfillment and logistics network. Last year, that scale helped Amazon capture a staggering 40% of online retail spending in the US.
Amazon continues to expose its advantage here. In 2020, the company expanded its fulfillment footprint …