I recently had a friendly chat with a marketer who said the term “small business” does not apply to home-based businesses because small businesses have between 100 and 1,500 employees and revenues of between $ 1 million and $ 40 million. Technically, if you accept the very wrong head of the US Small Business Administration Definition of small business, that’s right. But I urge you to tell a small restaurant owner or an IT consultant with five or ten employees that their business is not a small business. At long last, around 54% of employer companies (Business with white-collar workers) are smaller than the SBA’s definition of small business.

This is all the more the case in times of Covid. Many employees work from home, whether or not they work for companies with large or small payrolls. But the difference is …

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