BBC & ITV Fail To Negotiate AI Safeguards In New Contracts With Actors Union Equity But Broadcasters Say Provisions “Remain Firmly On The Table”

BBC & ITV Fail To Negotiate AI Safeguards In New Contracts With Actors Union Equity But Broadcasters Say Provisions “Remain Firmly On The Table”

EXCLUSIVE: The BBC and ITV‘s new contracts with actors union Equity will not include artificial intelligence safeguards but the broadcasters have vowed that the “discussion around AI provisions remains firmly on the table.”

At a time when future AI and its uses are a major industry talking point, Deadline is told that Equity’s initial intention was to include safeguards against the invasive tech in these new agreements. But we understand the BBC and ITV will only agree AI…

Article Source
https://deadline.com/2025/04/bbc-itv-ai-negotiations-equity-actors-1236354409/

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