Azure App Configuration now offers an experimentation feature that allows developers to test and collect data on app features in production. This feature, currently in public preview, simplifies the process of trying out new functionality in an app and analyzing the impact on user activity and performance.
The results of these experiments help developers make informed decisions about how to improve their apps based on real data. Experimentation can be used to adapt generative AI models to better meet user needs, evaluate and enhance AI capabilities, optimize feature deployment, and enhance product quality. This ultimately enhances CI/CD capabilities and enables continuous experimentation.
By utilizing A/B testing, developers can gather empirical data comparing different UI elements to identify the most effective design choices. Additionally, experimentation allows for the creation of personalized content and experiences tailored to individual user preferences and behaviors.
To enable experimentation, developers can integrate Azure App Configuration with Azure Application Insights and Split Experimentation Workspace, which is a partner solution included in Azure ISV Services. This integration allows developers to harness the full potential of experimentation and make data-driven decisions to improve their apps.
In summary, Azure App Configuration’s experimentation feature empowers developers to continuously iterate on app features and make improvements based on real user data. By leveraging this feature, developers can enhance app performance, keep up with user needs, and create personalized experiences that drive overall success.
Article Source
https://azure.microsoft.com/en-us/updates/experimentation-capabilities-for-azure-app-configuration-now-in-public-preview/
