Azul, a platform provider, has experienced significant growth and ongoing momentum in the Asia Pacific (APAC) region. This growth comes as APAC companies increasingly turn to Azul’s OpenJDK Solutions to address cost and performance challenges following pricing adjustments in Oracle Java SE and rising expenses related to cloud infrastructure. Azul noted that organizations in the region are facing financial pressure due to these changes.
Enterprises using Azul Platform Prime have typically seen a 20 percent reduction in cloud and infrastructure spending, along with performance enhancements. This has contributed to Azul’s expansion in APAC in 2024, with a 37 percent year-over-year increase in new bookings and a substantial 437 percent growth in the first quarter of fiscal year 2025. Azul has also experienced a 31 percent increase in new bookings for the year 2024, particularly within the banking and financial sector in Asia.
Dean Vaughan, Vice President of APAC for Azul, emphasized the significance of the APAC region for the company’s strategic growth. He highlighted the challenges enterprises face with rising cloud costs and frustration with Oracle’s Java pricing, which has led to increased adoption of Azul’s solutions. Vaughan also mentioned a rise in audit threats and aggressive sales tactics from Oracle in the region, further driving customers towards Azul’s Java offerings.
The company saw a rise in new bookings through its partners in APAC, increasing from 38 percent in 2023 to 72 percent in 2024, showcasing the strength of its partner network. In 2024, Azul expanded its partner base by adding 46 new partners, including distributors in emerging markets, specialized resellers in specific countries, and system integrators offering Java advice, migration expertise, and cloud cost optimization solutions.
Azul has demonstrated its commitment to the APAC region by bolstering its workforce and enhancing sales and marketing efforts in India in 2024. The company formed partnerships with top banks and financial institutions in India, seeing significant savings for clients on Java application support costs. Azul also worked with systems integrators on client projects and the development of a Java migration practice.
According to Vaughan, India plays a pivotal role in Azul’s expansion within APAC. The increased presence and investment in India have allowed Azul to establish strong partnerships with major players in the banking and financial sector, meeting the high demand for cost-effective Java solutions. Vaughan expressed pride in supporting India’s leading companies in achieving their technological and financial objectives, as well as assisting companies throughout the broader APAC region.
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