AWS plants more tombstones in the application graveyard

On Tuesday in San Francisco at an event called “What’s Next with AWS,” CEO Matt Garman took the stage to announce that AWS is (for what, depending on how you count, is the seventh, eighth, or ninth time) moving up the stack and entering the applications business.

The batting lineup:

• Amazon Quick, formerly known as QuickSight, formerly known as Q Developer, formerly known as Q Business, formerly known as Q. This feels pretty damned close to being the fourth rebrand in roughly eighteen months. The press release announced that it was “generally available today.” Garman, on the same stage, said the desktop app is “in preview.” Amazon Quick’s own VP, in his keynote, simply said they were “launching new technology that will change how work gets done,” not bothering to specify whether that meant GA or preview. Pick a lane. Please?
• Amazon Connect Decisions, a supply-chain planning product. You may know its competitors: Workday, o9, Blue Yonder, Kinaxis, SAP.
• Amazon Connect Talent, an…