Amazon Location Service has introduced enhanced location integrity features to assist users in evaluating the accuracy and authenticity of reported locations. By utilizing predictive tools, customers can anticipate user movements based on criteria such as violation time and proximity to specified areas, enhancing monitoring and security measures. These features allow retailers, for example, to measure the proximity of a curbside pickup user and optimize operations for a better customer experience.
Additionally, new validation capabilities enable customers to validate user locations by triangulating WiFi, cellular signals, and IP address information, helping to detect and prevent location spoofing. Detailed geofencing support has also been added, allowing for the management of complex areas such as state borders. These enhancements provide more robust and accurate location tracking capabilities, enabling stricter protocols for location integrity.
Amazon Location Service is now available in various AWS regions, including US East (Ohio), US East (N. Virginia), US West (Oregon), Asia Pacific (Mumbai), Asia Pacific (Singapore), Asia Pacific (Sydney), Asia Pacific (Tokyo), Canada (Central), Europe (Frankfurt), Europe (Ireland), Europe (London), Europe (Stockholm), South America (São Paulo), and the AWS GovCloud region (US-West).
For further information, users are encouraged to visit the Amazon Location Service Developer Guide.
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https://aws.amazon.com/about-aws/whats-new/2024/06/amazon-location-service-enhanced-location-integrity-features/