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Amazon Web Services (AWS) today announced the general availability of Amazon Location Service, a new offering that makes it easier for companies to add location functionality to their applications.

According to Amazon, the service allows customers to integrate location functions more easily and more cheaply without compromising user privacy or security. Location-based service provider (LBS) data, Esri and HERE Technologies, can provide maps, points of interest, route planning, geocoding, geofencing and asset tracking.

The news comes just days after the company announced the general availability of Redshift ML, which allows customers to use SQL to query and combine structured and semi-structured data in data warehouses, operational databases, and data lakes.

Removing the barriers to entry

While companies in all industries view location data as critical for various use cases, …

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