By Armando Roggio
Publication Date: 2025-11-23 13:26:00
Artificial intelligence is changing e-commerce so quickly that it’s difficult to keep up.
Consider the leading payment processors, platforms and marketplaces that have worked with OpenAI and Perplexity over the past year.
- Perplexity and Shopify in November 2024.
- OpenAI with Shopify in April 2025.
- Perplexity and PayPal in May 2025.
- OpenAI and Shopify again in September 2025.
- Perplexity and streaks in September 2025.
- OpenAI and Walmart in October 2025.
- Perplexity and PayPal again in November 2025.
- OpenAI and Target in November 2025.
Each of these partnerships and integrations pushes the industry toward various forms of AI search, AI-powered shopping, and agent trading. Consumers will shop differently very soon.
The way consumers shop online is changing rapidly.
Marketplaces
Many medium-sized companies will benefit from this.
Mark Simon, vice president of strategy at Celigo, an automation platform, recently told me that direct-to-consumer brands are now selling on the Walmart…
