Broadcom Relaunches VMware Cloud Service Program With New Benefits

Broadcom Relaunches VMware Cloud Service Program With New Benefits

Broadcom last week announced the relaunch of the VMware Cloud Service (VCSP) Program with new tiers and additional benefits. The revamped program aims to increase standardization and consistency across the company’s routes to market, according to Broadcom. In a blog post, Ahmar Mohammad, vice president, partners, managed services, and solutions GTM at Broadcom, said the company’s strategy … Read more

Broadcom Outlines Streamlined VMware Partner Program

Broadcom Outlines Streamlined VMware Partner Program

In March 2023, ChannelE2E’s Jessica Davis sat down with Tracy-Ann Palmer, who was then VP of global channel sales programs at VMware, to talk about the realization of the company’s vision to unify its then-28,000-partner strong VMware Partner Connect program. What a difference a year makes – Back then, the company said it was doubling … Read more

Abandoned VMware Partners Courted by Broadcom Competitors

Abandoned VMware Partners Courted by Broadcom Competitors

VMware partners continue searching for alternatives post-Broadcom acquisition, and plenty of vendors are jumping in to fill the void. It’s a big difference from the picture VMware painted a year ago. Back then the company said it was doubling-down into managed services, recognizing that it’s partners were moving into new revenue streams as the marketplace … Read more