By Melvin Hipolito
Publication Date: 2025-11-24 21:30:00
Brands are being urged to prioritize trust and transparency as artificial intelligence becomes more integrated into customer communications during Black Friday sales periods.
Consumer preferences
Recent research shows a mixed response from Australian consumers to the use of AI in retail.
“Black Friday is here, and the brands that will succeed will be the ones that skillfully combine AI innovation with customer trust. With every business vying for consumers’ attention, it is more important than ever to understand how customers actually want to be communicated with, especially given the growing role of AI. 43% express privacy concerns,” said Ginger Kidd, VP Marketing and Communications APAC, Sinch.
Channel settings
The…