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Atlantic mag sues Google, accusing tech giant of rigging digital ad market

Atlantic mag sues Google, accusing tech giant of rigging digital ad market

By Ariel Zilber
Publication Date: 2026-01-14 20:28:00

The Atlantic has filed suit against Google — accusing the tech giant of monopolizing the digital advertising market in a legal battle that pits a Silicon Valley colossus against one of the oldest magazines in the country.

The mag alleged that Google and its parent Alphabet have rigged the digital market through secret auction schemes, an antitrust violation known as “tying” and deceptive practices that siphoned millions in revenue from publishers — helping cement the company’s monopoly over the online ad economy.

“These allegations are meritless,” a Google spokesperson told The Post.

The Atlantic magazine, which is owned by Laurene Powell Jobs, has filed suit against Google in Manhattan federal court. Getty Images for TIME

“Advertisers and publishers have many choices and when they choose Google’s ad tech tools it’s because they are effective, affordable and easy to use.”

The 94-page complaint was filed in Manhattan federal court. The…

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