By Mark Warren
Publication Date: 2026-03-26 10:42:00
Players and developers should boycott Nvidia’s AI-stuffed DLSS 5 tech, with hopes that it’ll force the compny to “think about going back to giving us what we want”. That’s the appeal being made by Dave Oshry, CEO of indie studio New Blood Interactive, who’s been asked for his take on the neural rendering gubbins Nvidia exec Jensen Huang’s recently been adopting a multitude of tones as he’s tried to convince critis that they’ve just got it all wrong.
Speaking to PC Gamer in comments the pair have since posted in full to social media Oshry and Dusk developer David Szymanski argued that DLSS 5 isn’t just an optional trick folks can ignore, but something that should actively resisted.
“Please tell me what generative AI has anything to do with Deep Learning Super Sampling – which is what DLSS actually stands for in case anyone forgot,” Oshry said. “They’re hiding this Gen AI bullshit behind the DLSS moniker because they think we’re stupid…They know if they called it something like ‘Nvidia Generative Upscaling’ the public backlash would be immediate and intense.”
“The only thing we can do besides calling them out on it and making them feel bad is voting with our wallets,” he continued. “Cripple their sales, tank their stock price. Stop collaborating with them as developers. Then maybe they’ll think about going back to giving us what we want. In the developer’s eyes, DLSS 5 amounts to “fundamentally changing the way video games look based on artificial…