Broadcom’s acquisition of VMware has caused some disruption within the channel, but it also presents an opportunity for partners to redefine their relationship with the virtualization leader and enhance their role in customers’ data centers and hybrid cloud strategies. Ingram Micro, a long-time partner of VMware, sees this as a chance to play a larger role in the future of the data center, according to Amanda O’Brien, the general manager of Ingram Micro’s hybrid and cloud business.
The strategy driving this opportunity focuses on the increasing significance of AI in corporate computing environments, emphasizing the need for flexibility and optimal data placement and processing capacity to maximize ROI on AI investments while complying with data sovereignty regulations. O’Brien highlights the importance of ensuring that workloads can be accessed in real-time by AI across various environments, including the edge, hyperscalers, or sovereign clouds.
Partners can solidify their position as trusted advisors by engaging in conversations with customers about their future environment needs and helping them prepare for upcoming changes using VMware’s new offerings. Additionally, partners can benefit from VMware’s decision to retire some direct services offerings in favor of partner-led engagements, allowing them to increase profitability by providing services that VMware previously offered.
Ingram Micro aims to support partners in capitalizing on these opportunities by offering a broad range of services to help partners align with Broadcom’s strategic vision for the acquisition. By engaging partners in discussions about transitioning to subscription models and understanding their future cloud and data center plans, Ingram Micro hopes to help partners navigate the changing landscape.
O’Brien emphasizes the importance of partners being upfront and committed to changes early on to succeed in VMware’s new engagement model and build stronger customer relationships. Ingram Micro is available to provide guidance, information, and support to enable partners to become trusted advisors to their customers.
Partners interested in refining their VMware strategy can schedule a one-on-one session with their Ingram Partner Manager to drive business growth and improve profitability. Contact Ingram Micro’s team today for more information.
Article Source
https://www.crn.com.au/feature/how-ingram-micro-is-helping-partners-redefine-their-vmware-by-broadcom-strategies-609423