By Cara Salpini
Publication Date: 2025-12-04 12:00:00
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Dive Brief:
- Furniture company Ashley is allowing shoppers to buy products directly through AI-powered search engine Perplexity and pay with PayPal, the retailer announced last Wednesday.
- Shoppers can request product recommendations, view curated options, add items to their cart and complete a payment transaction in one continuous conversation.
- “As more customers begin their furniture search on AI platforms such as Perplexity, this new capability positions Ashley at the forefront of agentic commerce,” the company said in a press release.
Dive Insight:
Ashley’s AI shopping experience is part of the retailer’s efforts to appeal to a digital-first customer. The company is one of the first home retailers to integrate AI commerce so customers can find and buy products in a single step, according to the company.
“For us, innovation always starts with the customer,” Nick Lezin, senior vice president of e-commerce at Ashley Global Retail, said in a statement. “By offering a fully shoppable experience within Perplexity, we’re removing friction and giving customers a smarter, more intuitive way to shop Ashley.”
Ashley’s partnership with Perplexity and PayPal signals a deepening…