By Arriana McLymore
Publication Date: 2025-11-26 16:47:00
NEW YORK, Nov 26 (Reuters) – Major retailers traditionally spend millions to grab attention during the holiday season. Now they want to be noticed by something else – AI agents.
The majority of the $253 billion in online sales forecast this holiday season will come from website visits or standard online searches, which favor companies that spend heavily on search engine ads.
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But chatbots like OpenAI’s ChatGPT or Google’s Gemini have also become part of the mix, with customer-facing tools that can provide product descriptions, compare prices or facilitate purchases directly in large-language models, as US consumers increasingly turn to AI for advice on the best holiday gifts.
“We’ve seen brands that were previously publishing three or four new blog posts or articles per month now trying to publish 100 or 200,” said…