Google is gearing up to potentially re-enter the smart glasses market, which is expected to experience significant growth by 2024. Despite past failures with Google Glass and Project Iris, the tech giant seems to be exploring new opportunities in the AR space with other innovators like Vuzix, Viture, Rokid, and XReal making strides in the industry.
While official announcements have yet to be made, recent developments, including new partnerships and leaks from Google I/O, suggest that Google may be working on a new set of AR glasses. At the event, Google showcased Project Astra, an AI agent that could potentially revolutionize the way we interact with Generative AI. Interestingly, the assistant was demonstrated using smart glasses, hinting at Google’s potential entry into the AR market.
Despite previous setbacks, Google’s strong focus on innovative technology, particularly XR and AI, leaves room for speculation about its future in smart glasses. The company’s recent partnerships with Samsung and Magic Leap further hint at its interest in XR technology. While details about the collaborations remain scarce, the goal is to enhance the XR experience and unlock new market opportunities.
If Google decides to develop a new set of AR glasses, it is likely that the device will be sleek and lightweight, similar to Meta’s Ray-Ban smart glasses. Featuring a built-in AI assistant like Google Astra, the glasses may offer immersive content and practical features such as AR-powered navigation from Google Maps and real-time language translation with subtitles.
Overall, while Google’s history with smart glasses has been bumpy, recent developments at Google I/O and partnerships with industry leaders indicate that the company may be gearing up for a new venture in the AR space. As competition in the smart glasses market heats up, Google has the technology, resources, and partnerships to potentially re-enter the market with a new, innovative product. Only time will tell what the future holds for Google’s AR glasses.
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https://www.xrtoday.com/augmented-reality/google-ar-glasses-is-this-the-return-of-google-glass/