By Sean Mitchell
Publication Date: 2025-11-21 09:45:00
AppsFlyer has launched eight products designed to help companies manage data, measure performance and automate marketing. The product release is organized into four main suites, each addressing different industry challenges explored by marketers across digital channels.
AI integration
The Agentic AI Suite provides marketers with an execution layer for marketing intelligence. It combines AI-enabled data, pre-configured agents and the Model Context Protocol, which supports the use of large language models such as Claude and ChatGPT. The suite provides tools to automate workflows, including identifying creative opportunities, presenting insights, configuration monitoring, and identifying performance trends. All solutions are designed to meet data protection expectations.
Performance measurement
Incrementality for user acquisition is included to assess the true contribution of each marketing touchpoint. It provides cross-network lift analysis without…
