Get ready for the hype train as it prepares to leave Cupertino (again).
The next year will be a busy one for AppleIf the rumors are to be believed, filled with new technology that could be compared to tentpole moments like the first Macintosh introduction in 1984, the first iMac in 1999 or the iPhone in 2007.
This time, the key element will lead Apple into new territory:.
Rumor has it that this project, one of Apple’s most ambitious in years, includes augmented reality and virtual reality. AR overlays computer information with real-world images, while VR puts a screen so close to your eyes that your brain thinks you have been transported into a computer-generated world. It’s like the difference between Microsoft’s $ 3,500 HoloLens and Metas $ 299 Quest. HoloLens is Share information while they perform inspections and repairs at oil giant Chevron. Quest, meanwhile, is known for its immersive games and experiences, such as the and the action game .
Most of the leaks and rumors have centered on the headset’s specs, such as the ultra-fast wireless network and the. But there are still a lot of questions about Apple’s headset, starting with the name – maybe iGlass?
Analysts and industry experts say Apple’s lean software combined with the App Store and online services like music streamer Spotify help keep the company ahead of its competitors.
“The reason everyone always looks to Apple is yes, there is the well-designed hardware, but also the power of the app ecosystem,” said Carolina Milanesi, an analyst at Creative Strategies.
As if releasing a new line of products wasn’t enough, Apple likely has other major updates in its pipeline as well. The company is set to work on next generation chips for its Mac computers, a highly anticipated redesign of its popular MacBook Air and Mac Pro professional desktop computer and a new look such as.
But it will likely be the iGlass that is getting the most attention as one of the company’s top product launches in years. Apple’s success with new products is largely due to its connection to the iPhone, analysts say iPad Tablet benefited from the existing app store when it was launched in 2010. Additionally, the Apple Watch and AirPods were sold as iPhone accessories when they went on sale in 2015 and 2016.
The iGlass is likely to raise a lot of questions about the future of VR and AR and how it will fit into our lives. Meta CEO Mark Zuckerberg has poured innumerable billions into his Reality Labs endeavors, such as the Oculus VR headset company. Those efforts are still going on, but the industry is littered with much hyped startups like Magic Leap, theirs Had such major problems after its launch in 2018 that the company announced layoffs and its creation two years later, in 2020 .
For Apple, the iGlass will represent more than just trying a new product category. Many analysts and executives believe that headworn technology will transform the tech industry if it finally catches on. And for Apple, which puts around half of its sales on the iPhone, iGlass can finally answer the question of whether Apple can find the next big thing – again.
“I wouldn’t look at Apple that much in terms of hardware, but what is the software ecosystem?” said Joost van Dreunen, Professor at NYU Stern School of Business and author of the book One Up: Creativity, Competition, and the Global Video Game Business. Van Dreunen, a longtime skeptic of the VR world, said attending Zoom funerals and children’s birthday parties in the world building game Roblox has started to change his mind. And Apple is known for convincing app developers to get involved in the next big thing. “If anyone can do that, it’s Apple.”
Question mark about the coronavirus
Apple doesn’t just have competitors like Zuckerberg to worry about when it comes to the iGlass. If it sticks to launch next year, it will do so in the midst of the COVID-19 pandemic. The virus has had devastating effects worldwide, killing more than 5.3 million people.
One of the industries hardest hit is global trade with manufacturers Having trouble keeping enough people working in factories and shipping facilities to make enough stuff for all of us. Even Apple, which seemed to be avoiding the ubiquitous supply bottlenecks that hit much of the tech industry last year, said it couldn’t make it .
“It is difficult to predict COVID,” Apple CEO Tim Cook told analysts during a conference call on the results in October. He also said the supply bottlenecks amounted to $ 6 billion in lost sales when demand for his company’s products was at an all-time high. But he said Apple was still in a “far better position” than it was when the pandemic began.
Still, the COVID-19 pandemic could have ramifications well beyond the supply chain. According to economists, the rollout has also accelerated significant changes in our work culture, driving aging baby boomers into retirement faster than before, while also inspiring employees to demand more flexible work options. That sparked a debate at Apple.
Tech giant’s employees have taken an unusual step this year, speaking out in public about how Apple’s hyper-mysterious work culture has inadvertently ruined the lives of some people. Employees spoke of both a unforgiving expectations of those who look after families amid the pandemic. Many employees reportedly asked to stay largely away, and even went so far as to sign several open letters to Cook. The company’s leadership, meanwhile, argued that .and from
“In everything we could achieve while many of us were apart, we have been missing something essential over the past year: each other,” Cook wrote in the email. “While videoconferencing calls have reduced the distance between us, there are some things that they just can’t reproduce.”
The debate is still not resolved, although a resurgence of COVID has pushed the stalemate aside. The Omicron variant,, spread around the world so quickly that Apple did .
Other Apple products planned for the year include a redesigned iPhone 14 that is reportedly finally finally. Apple scaled it down with the iPhone 13, but continued to rely on the cutout for its Face ID sensors and front camera.
Apple is also expected to introduce new Mac computers made by. are driven Intel, arrived safely.Developed by the team that also makes the microprocessors that have powered iPhones and iPads for the past decade. So far, Apple’s M1, M1 Pro and M1 Max chips, each designed to prepared by
When CNET reviewer Dan Ackerman tested Apple’s latest Mac laptops in October, collaborating with large video files, he wastheir predecessors. “You can see a real difference in performance,” he said.
Now that Apple proves it can make M-series chips competitive, the next challenge is to provide meaningful upgrades over the next few years. “Apple has caused a lot of turmoil and fear and concern among traditional tech players,” said Bob O’Donnell, an analyst at Technalysis Research. “Maintaining this excitement is harder.”
After Apple introduced its desktop-class M1 chip to the iPad Pro Last year, O’Donnell wondered where else the tech giant was planning to use its latest chips, maybe even in the upcoming iGlass.
“That suggests they think differently about it,” he said.