Apple’s iPhone sales during the holiday season slipped despite a highly anticipated AI rollout

Apple’s iPhone sales during the holiday season slipped despite a highly anticipated AI rollout

SAN FRANCISCO (AP) — Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to the trendsetting company’s effort to catch up to the rest of Big Tech in the race to bring artificial intelligence to the masses.

The iPhone’s roughly 1% drop in revenue from the previous year’s October-December period wasn’t entirely unexpected, given the first software update enabling the device’s AI features didn’t arrive…

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