Apple’s Federighi Talks WWDC’s Biggest Hit (The New Custom Lock Screen)

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Perhaps the most exciting new iOS 16 feature discussed at WWDC last week was the new customizable iPhone lock screen. Unusually for Apple, the new lock screen has the opposite characteristics of a walled garden, meaning iPhone users can set up the lock screen the way they want.

Apple SVP of Engineering Craig Federighi spoke TechRadar for the past week and noted that the lock screen is the first thing iPhone users see when they pick up the device. The changes made to the exhibition, Federighi said, have always been more than a one-act play. “We saw a real opportunity to take this space, which has been developing really slowly over time but has never seen such a massive step forward, and do something really big – but something very Apple and very personal.” So that’s an act of love this year.”
Alan Dye, Apple VP of Design, said something similar. “The lock screen is a key element of the iPhone’s iconicity,” Dye said. In other words, if you had to pick one element of the iPhone that screams “iPhone” loudly about the device’s 15-year history, you could pick the clock. While Apple considered doing away with the large centered clock, decided against it. Instead, Apple has changed the fonts, allowing users to choose their own for the first time in the iconic handset’s history.

“Typography is such a big passion of ours, the design teams, and we have a number of other design fonts from Apple, even some non-Latin fonts. Therefore, for the first time, we let users choose their favorite font.”

Personally, this writer finds that there is usually something new to be found in the manufacturer’s new product videos that really make users want the new phone. With the iPhone 11 Pro Max, it was the battery life and the durability of the handset. With the Pixel 6 Pro, it was the AI ​​and machine learning features like Magic Eraser and Live Translate that won me over on the device. And now the customizable iPhone lock screen and the ability to edit iMessages (and countless others, we’re sure) have me drooling and considering a change.

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