Apple’s Dull Developer Event Mirrors Its Lackluster AI Strategy | PYMNTS.com

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Apple’s Dull Developer Event Mirrors Its Lackluster AI Strategy | PYMNTS.com

Apple, which has been facing pressure to stake out its own pole position in the Big Tech artificial intelligence arms race, may not see that pressure abate anytime soon.

On Monday (June 9), the company’s much anticipated 2025 Worldwide Developers Conference (WWDC) saw the reveal of new features for Apple Intelligence, the Cupertino giant’s privacy-centric, on-device AI framework that spans iPhones, iPads, Macs and Vision Pro.

Despite the breadth of its rollout, the underlying strategy…

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