Apple’s camera boss believes AI can give superpowers

What actually is a photo these days?

As tech giants build generative AI capabilities into our phones and their camera software, the line between a real image and what isn’t a real image is blurring. Google and Samsung phones, for example, now have features that allow you to dramatically alter a photo by deleting people, moving people around in the shot, and even adding new objects to the scene.

Apple is getting in on the action by adding new generative features to its Photos app, although the company’s iPhone camera chief Jon McCormack emphasizes that Apple is taking a more measured approach than its rivals and isn’t “doing AI for AI’s sake.”

At its annual global developer conference on Monday, Apple unveiled a handful of AI features coming to the Photos app in iOS 27, coming to iPhones later this year.

While the iPhone’s Photos app already has the Clean-Up tool that lets you delete unwanted objects in images, it will work even better in iOS 27…