By bbc.com
Publication Date: 2026-01-13 13:09:00
Improvements to a number of Apple services – including a more personalized version of its virtual assistant Siri – are set to be powered by AI provided by Google.
The tech giants have announced a “multi-year collaboration” that will see the iPhone maker base some of its key technologies on Google’s Gemini AI models.
In a joint statement, the two companies said the partnership would bring “innovative new experiences” to Apple users.
But experts say it shows how Apple’s cautious approach to building and launching its own AI tools has left it reliant on other companies.
“By outsourcing the foundational layer of its AI to Google, Apple is effectively admitting that its internal efforts cannot compete with Google’s Gemini in terms of capability and scale in the near term,” said IDC analyst Francisco Jeronimo.
He told the BBC that while the move was “a significant and pragmatic strategy” for Apple, it also represented a departure from its historical approach to development.
“Apple has always preferred…
