A look back at another week of news and headlines from Cupertino. This week’s Apple Loop includes a shocking iPhone leak, the return of TouchID, the price of the iPhone 14, MacBook Pro audio issues, MacBook production delays, Apple’s influence on advertising, and goodbye to the iPod Touch.
Apple Loop is here to remind you of some of the very large amount of discussion that has taken place around Apple over the past seven days (and you can read my weekly roundup of Android news here on Forbes).
lock me up
With what inevitable and shocking charges will Apple finally bid farewell to its proprietary Lightning connector for USB-C? The iPhone 14 family won’t be, but there are further hints from Apple analyst Ming-Chi Kuo that the rumored iPhone 15 will finally reach the rest of the world:
“If Kuo is right, this could be the biggest transformation for iPhone since Lightning and put an end to the misery of being stuck with multiple chargers due to differing standards. The EU also plans to make USB-C charging mandatory for all devices, including mobile phones, in the near future, but it was thought that would prove irrelevant for Apple, as the company chose a portless iPhone over USB-C.
hold me closer
The iPhone 13 packs the design changes, but many of them are very small. How much will all this affect the end product? That remains to be seen, but it looks like an unseen but useful change is on the horizon… the return of TouchID. The latest Apple patent suggests something special will be under your thumb:
“The patent itself describes the use of optical fibers behind the display, which can capture fingerprint data at much higher rates and with greater accuracy than anything we’ve seen before. Additionally, Apple has been testing the iPhone 13 with an in-display reader just to pull it ahead of mass production, and there has been much speculation that the iPhone 14 will finally bring this pandemic-friendly authentication method back to iPhones alongside Face ID.
this is rich
The iPhone 14 family is already expected to be more expensive than previous iterations, but there could be another factor driving prices up for those Apple fans who don’t live in the US. Exchange rates could push up the local price:
“One analyst warned that iPhone prices outside the US could surge when the iPhone 14 range launches in the fall. Chris Caso warned that the exchange rate issue could be long-term and that the prices of Apple products could rise across the board Beyond US borders, the timing for the iPhone 14 could be particularly unfortunate.”
The Sound of Beauty
The shiny, high-end MacBook Pro laptops that launched last year – the 14-inch and 16-inch variants – can boast great benchmark numbers, but there are a growing body of reports Audio problems in the speakers of both Apple’s forums and other communities:
“The 2021 MacBook Pro was only revealed six months ago, and yet a number of users seem to be experiencing audio issues. More specifically, they complain about the speakers popping and popping when playing an audio output. … At this point , Apple has yet to acknowledge that there is an issue with the 2021 MacBook Pro, be it a hardware or software malfunction.
Of course, this assumes you can find a new MacBook Pro to experience the bang. With continued supply chain constraints, macOS laptops continue to be harder to pick than Apple would hope.
“Quanta is the sole assembler of Apple’s 14- and 16-inch MacBook Pros, and the machines are primarily manufactured at the ODM facility in Shanghai.” Gradually increase the percentage to 50%.”
With Facebook’s reliance on targeted advertising and Apple’s severe limitations on that option for developers, Facebook’s parent company Meta has suffered a loss of over $12 billion. This week, Apple hinted that Apple’s privacy-focused search ads are just as effective as Facebook’s tightly focused approach:
“Apple has disclosed to advertisers that untargeted App Store search ads are just as effective as those that rely on first-party data targeting. The company made the claim in a presentation to advertisers obtained by AppleInsider. The presentation focused on the effectiveness of privacy protection technologies in Apple’s own Search Ads business.”
Apple has announced that the iPod Touch is no longer available. The standalone media player has been discontinued, and if you’re looking to buy the groundbreaking hardware, you’ve got time until stocks run out:
“But for its time, the iPod Touch was extraordinary. It debuted as a surprise in early September 2007, just 10 weeks after the original iPhone went on sale. It was basically an iPhone without a phone. When the iPod Touch debuted, Apple slashed the price of the original iPhone — which had only been on sale for a little over two months — by $200 and an 8GB iPhone was $400 -$ and an 8GB iPod Touch $300 The iPhone still required a two-year contract with AT&T – with the iPod Touch you paid $300 (or $400 for 16GB) and owned it free and clear .”
Apple Loop brings you seven days’ worth of highlights every weekend here on Forbes. Don’t forget to follow me so you don’t miss any future coverage. LLast week’s Apple Loop can be read hereor This week’s edition of Loop’s sister column, Android Circuit, is also available on Forbes.