Apple unveiled new MacBook computers with Apple-made processors and an updated model of its popular AirPods in a one-hour virtual event on Monday.

Last year, with the support of a manufacturing partner, Apple introduced a new line of computers with processors from Apple, thereby breaking its dependence on chip manufacturer Intel. The company said at the time that the new chip called M1 would make Apple devices faster and more energy efficient.

The new M1 Pro and M1 Max processors power a new MacBook Pro, which is available in 14-inch and 16-inch models starting at $ 2,000 and $ 2,500, respectively. The upgraded computers will have faster processing speeds, better graphics, improved audio quality, and better cameras, the company said.

Apple has also rolled back some of the changes it has made to its laptops over the years, bowing to consumer demand by adding the unpopular Touch Bar, a touchscreen strip above the keyboard, and again connectors for an HDMI cable and an SD memory card.

Apple also released a third generation AirPods with better audio quality and longer battery life for $ 179 – a $ 20 increase over the second iteration of the product – along with a new Apple Music subscription.

Apple computers helped make the company a famous brand, but the Mac line – luxury devices that typically cost over $ 900 – has always been a small fish in the PC market. Last quarter, Apple computers accounted for 7.4 percent of the global PC market far behind Lenovo, HP and Dell, which, according to the research company IDC, account for more than 60 percent of sales.

Apple’s AirPods have enjoyed huge popularity since their debut in 2016. The wireless earbuds are the top sellers among the “Listener”, wireless earbuds with sensors that communicate with phones. That year, AirPods accounted for 57 percent of the high-end hearables market, well ahead of Samsung, which had 17 percent, according to a report Counterpoint research.

Apple’s announcement on Monday came just over a month after the tech giant unveiled a new line of iPhone – the iPhone 13 series – an updated Apple Watch and a new iPad.



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