This photo, taken in March 2019, shows Apple’s headquarters in Cupertino, California.
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Apple Ulrich Kranz, a former executive at BMW who has focused on electric cars, hired Ulrich Kranz, Apple confirmed to CNBC’s Phil LeBeau on Thursday.
The rental is the latest sign that Apple is serious about building an electric car to like with automakers Tesla.
Hyundai said earlier this year it was in talks with Apple to manufacture its car before withdrawing its comments and confirming it was no longer in discussions. Apple’s car project has been restructured several times, most recently in early 2019.
Apple has never confirmed it will build a car, but has hired automotive talent and tested self-driving software in California. In 2018, Apple Doug Field hired by Teslawho worked on Tesla’s Model 3. With its expertise in supply chains, battery technology, and user experience, Apple would be a major competitor to existing automakers if it ever brought a car to market.
Apple didn’t say whether Kranz will be working on Apple’s auto project called the Special Projects Group or SPG. But Kranz has extensive experience building teams with a focus on electric cars.
Before Kranz came to Apple, there was a co-founder of Canooworking on a self-driving electric car. At BMW, he led the company’s electric car development program which, according to Bloomberg, led to the i3 electric vehicle and a hybrid sports car called the i8. who reported the rent first.