Most of us when we think of late Apple co-founder Steve Jobs, likely fixated on the stereotype of him as a detail-obsessed quasi-workaholic whose mania for the seemingly smallest of details spawned world-changing products like the iPhone and helped Apple become the most valuable company in the world.
But Jobs’ former assistant to the management, Naz Beheshti, paints a different picture of her old boss in her new book Break. To breathe. Choose: Become the CEO of Your Wellbeing. Focusing mostly on her wellness coaching practice, she sprinkles the book with nuggets about the mercury Apple boss who made Apple generate a number of hit products like Mac, iPod. iPhoneand the iPad, which was known to melt away when employees didn’t live up to its standards – and which also apparently emphasized a quiet time where he could take a mental break without interrupted by the demands of a CEO to become . On the rare occasions when he turned off his iPhone, Apple employees apparently had a good idea of where Jobs was hiding: in the office of Jony Ive, Apple’s former head of design, where he was Dreaming of the Future, Playing with Models and Prototypes that Jobs often referred to as his “toys”.
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“I quickly figured out what game time was like for Steve Jobs and how it was one of the keys to his success as a great innovator,” writes Beheshti. “Whenever someone looked for Steve or whenever they couldn’t be reached on the phone, there was only one place they could be found almost unerringly: In the office of Jony Ive, Apple’s former chief of design officer.”
In this sense, Beheshti told CNBC that the myth of Jobs as a tyrannical taskmaster obsessed with work has been exaggerated to some extent. He meditated daily, she stressed, “cultivated strong relationships” and engaged in regular physical activity – the latter presumably a reference to the walks he often took that often involved long conversations with people.
But his preference is to take the time to essentially hang out with Ive and his team, which is particularly interesting and even important to the constant connectivity that many of us feel in the world Coronavirus eraThe traditional boundaries between work and personal life are more blurred than ever. Even one of the most successful and wealthy business numbers of all time has apparently recognized the need to take clean breaks, recharge and recalibrate.
“We’d go mad if we tried to get in touch with him and bring him to his meetings,” writes Beheshti in her book. “At some point we’d have to call Jony’s office and get his help to pull Steve away from his playtime … His time with Jony gave him the space and opportunity to laugh, imagine, create, and add a new sense of freedom feel.”
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