Apple has been working on a smart car system under Project Titan for several years started popping up online again This month referred to the new battery technology and mass production.
It was recently reported that the Apple Car could enter the mass production phase by the end of 2024. However, it appears that the schedule has been changed. Apple analyst Ming-Chi Kuo has now stated (about 9to5Mac) that the most realistic schedule is 2028 or later, adding that the market is too optimistic about Apple Car.
Kuo gives three reasons for his late start claim: uncertainty about timing, uncertainty about supplier and vehicle specifications, and uncertainty about competitiveness in the EV market.
For those who don’t know, the autonomous car project is from Apple has been in the works since 2014 when the company started designing its own electric car from scratch. However, the project struggled to go smoothly and at some point Apple decided to just focus on the software part of the project technology.
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But after Doug Field returned, Apple returned from Tesla A few years ago he started overseeing the project and reshaping the team. And now the company seems to be making significant progress in this area.
Kuo also notes that while Apple has multiple strengths, it doesn’t always work for the company as it expects. To emphasize this point, he gives an example of Apple HomePodwho struggled to gain market share in the smart speaker space.
It’s also noteworthy that Apple is currently catching up with that Electric vehicle or smart car sector and there are several companies that are at an advanced stage of technology development or have started work on commercial vehicles.
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