Apple is known for not forgetting the cards with upcoming products, so CEO Tim Cook’s comments this week surprised many observers.
appeal an interview With China Daily USA, Cook gave the clearest indication so far that Apple is working on a high-tech headset.
Speaking of AR technology, Cook said, “Stay tuned and you’ll see what we have to offer.”
Yes, it was, but that says a lot for Cook. It’s funny that he actually said, “somehow stay tuned…” as if he couldn’t bring himself to say it emphatically because that’s not Apple’s way.
Rumors of Apple’s interest in a headset have long been floating around, but while Cook has often expressed his interest in AR tech, he’s been careful not to give anything away.
Sure, we don’t have any concrete details on the product yet, but the person at the helm has all but confirmed that a head-based device is on the way.
Speculations over the last few years have indicated that Apple is developing one or two products. AR glasses and a mixed reality headset that includes both AR and VR.
Simply put, a VR (Virtual Reality) headset offers an immersive experience in a digital world and is popular for gaming. Augmented Reality (AR) specifications, on the other hand, place digital overlays of text or images over what you see in the real world. An AR/VR headset (mixed reality) combines both technologies.
In this week’s interview, Cook always spoke about AR, saying he was “incredibly excited” about the technology, adding that he believes “we’re still in the very early innings of developing this technology.”
He continued, “I couldn’t be more excited about the opportunities we’ve seen in this space,” before concluding with his line suggesting people “kinda stay tuned in.”
Many expected Apple to introduce its first headset at its Worldwide Developers Conference earlier this monthbut it shouldn’t be. Current reports have suggested the tech giant could unveil an AR/VR headset towards the end of this year, while the AR specs may not land until 2024. Maybe that’s what Cook meant by “kinda sticking with it”. The phrase usually suggests something is coming soon, but Cook’s unusual choice of words may be his way of saying, “But don’t stay to voted because it will take a while.”
For everything we think we know about Apple’s headset plans, Digital Trends has it covered a carefully curated site with all incoming messages.