Hewlett Packard Enterprise’s CMO Jim Jackson and VP of Global Marketing Jason Newton aimed to set a new standard with a keynote at the $2.3 billion Sphere, a technological marvel. President and CEO of HPE, Antonio Neri, pushed the marketing team to deliver an immersive experience beyond a traditional speech. During Neri’s keynote at HPE Discover on June 18, Sphere displayed powerful visuals and messages addressing AI’s potential, signaling HPE’s presence in the AI space.
The event showcased HPE as an enterprise AI powerhouse working with Nvidia and CEO Jensen Huang, introducing Nvidia AI Computing by HPE. Jackson emphasized the importance of breaking through the market noise with a catalytic event to highlight HPE’s AI story. The goal was to excite and energize the audience, and feedback from clients and partners expressed admiration and praise for the immersive experience.
Sphere’s immersive storytelling experience is expected to revolutionize brand storytelling methods. The journey leading to the keynote began years ago during Sphere’s construction, culminating in a groundbreaking presentation about HPE’s AI strategy. The 60-minute keynote aimed to engage the audience through chapters focusing on history, customer success stories, and HPE’s culture of purpose-driven innovation.
Jackson and Newton were pleased with the audience’s reactions, noting partners and customers were amazed and felt energized by the experience. The event succeeded in conveying HPE’s core values and commitment to innovative technologies like AI. Ultimately, the success of the Sphere keynote showcased HPE’s dedication to delivering immersive and impactful storytelling to engage and inspire its audience.
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https://www.crn.com/news/ai/2024/hpe-cmo-jim-jackson-neri-s-epic-keynote-at-the-las-vegas-sphere-raises-the-bar-for-tech-conferences