Android XR is Google’s advertising focus at CES 2026 [Video] 

In recent years, Google TV has been the company’s focus at the Consumer Electronics Show. That remains the case at CES 2026, but Google is also using the Las Vegas conference to promote Android XR.

Google has repeatedly advertised on the Sphere, with the marketing at CES 2026 focused on Android XR. 

We see the Gemini spark give — in a somewhat heavy-handed manner — what’s clearly Samsung’s Galaxy XR to the Android Bot. General XR use cases include painting in 3D space (bring back Tilt Brush!), exploring virtual environments, gaming, and watching immersive content.  

The ending tagline is “Gemini on Android XR. It’s a must-see.” 

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Today, we’re bringing Android XR to the Las Vegas skyline by turning the outside of Sphere into an immersive portal of imagination. Watch as our Android bot discovers what’s possible with an Android XR headset: soaring through space, painting mid-air,…