AMD rebrands Strix Point APU as Ryzen AI 300 series in battle against Intel Core Ultra 200 for next-gen supremacy

AMD rebrands Strix Point APU as Ryzen AI 300 series in battle against Intel Core Ultra 200 for next-gen supremacy

AMD is set to launch its next-generation Zen 5 CPU architecture at Computex 2024, under the new name Ryzen AI 300 series. This name change comes as Intel prepares to release its Core Ultra 200 series “Arrow Lake” CPUs. According to Chinese leaker Golden Pig Upgrade, AMD made this decision to avoid a numerical loss and ensure its processors remain competitive in the market.

The Golden Pig update indicates that AMD’s previous code name Strix Point has been renamed to Ryzen AI 9 HX 370 and Ryzen AI 9 365. This naming convention is familiar to DIY enthusiasts and reflects AMD’s strategy to differentiate itself from Intel’s upcoming Core Ultra 200 series. The decision to skip the Ryzen AI 100 series and go straight to the 300 series also suggests a focus on incorporating NPU technology into the third generation of Zen 5 processors.

Initially, many expected AMD to continue its naming convention with the Ryzen 8000 series based on the current Zen 4 architecture. However, the company switched gears to the Ryzen 9000 series, then the Ryzen AI 100 series, and now the Ryzen AI 300 series. This adjustment aligns with Golden Pig Upgrade’s observation that AMD is aiming to maintain a competitive edge against Intel’s upcoming CPU lineup.

It is important to note that these changes are not final and will be confirmed at Computex 2024, which is just a week away. The unveiling of the Ryzen AI 300 series will shed light on AMD’s latest advancements in CPU technology and its strategy to stay ahead in the market.

In conclusion, AMD’s decision to rebrand its next-generation Zen 5 architecture under the Ryzen AI 300 series reflects the company’s efforts to remain competitive against Intel’s upcoming Core Ultra 200 series. The name change and focus on NPU technology signal AMD’s commitment to innovation and performance in the CPU market. Attendees at Computex 2024 can expect to see the official debut of the Ryzen AI 300 series and learn more about AMD’s future plans for its processor lineup.

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