Amazon on September 23, 2026 gave Seller Assistant, the AI agent built into Seller Central, a persistent memory of each seller’s business and a set of automations that keep running after the seller logs off, and connected the same assistant to Amazon Quick and, in beta, to Anthropic’s Claude through a plugin for sellers in its US stores.
In Short
Amazon has given the AI helper inside its seller dashboard a memory of each shop, along with the ability to keep watching things like stock and prices and to prepare or make changes even when nobody is logged in. That matters for the businesses selling on Amazon and for the agencies and advertisers working with them, because software built by Amazon is taking a larger part in price, stock, listing and advertising decisions. Amazon says a person still approves actions before they happen, the link to Amazon Quick and Claude is a US-only beta for now, and a free year of Quick Plus is open worldwide to sellers who sign up by December 31,…
https://ppc.land/amazons-seller-assistant-gains-24-7-pricing-and-restocking-workflows/
