(Photo by Hakan Nural/Anadolu via Getty Images)
Anadolu via Getty Images
Amazon-owned cloud service AWS on Tuesday debuted Elemental Inference, a set of AI-based tools to automate identifying, clipping and generating within seconds social-media friendly vertical highlight clips from live sports streamed in traditional horizontal aspect ratios.
The new tools integrate with AWS’ existing package of online-video production and streaming tools based on a decade-old acquisition of Elemental. Those tools are used by “thousands” of online-streaming companies for live and other streaming, said Samira Paneh Bakhtiar, who heads AWS’ division over video, games, music and sports.
Bakhtiar said initial clients include Fox Sports, NBCUniversal, National Geographic, Peacock, and ViewLift. The clips can be identified, clipped and readied for distribution on social media with six to eight seconds.
A soccer player lining up a shot in AWS Elemental Inference.
(Image courtesy of Fox Sports)
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