Amazon.com Inc. is rolling out Alexa+, an upgraded version of its voice assistant that incorporates generative artificial intelligence (AI) — and it will come with ecommerce features at launch.
Announced on Feb. 26, the new service is designed to offer more natural conversations, smarter automation and deeper ecommerce integration, the company said.
Non-Prime members can access Alexa+ for $19.99 per month, while Prime subscribers will receive the service at no extra charge. Amazon…
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https://www.digitalcommerce360.com/2025/03/04/amazon-alexa-plus-features-agentic-ai-ecommerce/
